Round 1 of The Great Canadian Sales Competition will be judged by the Competition Sponsors. Sales Talent Agency, the Founding Sponsor, will not have a hand in deciding who moves on to the Semi-Final round, rather will provide the judges with a set of criteria to ensure that the judging is consistent. The judges will be looking for 3 things: a good value proposition, confidence, and credibility. See judging rubric here. Please note that the number of votes your Round 1 pitch has does not influence the judge's decision. That said, the highest voted videos will be featured on the Competition's main page, helping you get noticed by potential employers.

See below for some tips on how to enhance your pitch:



Choose a topic that interests you or that you are passionate about! Brainstorm the possible ways to communicate the benefits of your topic and how to persuade an audience of your offering. Be as creative as possible, but present yourself professionally.

Confidence & Engagement:

Confidence can be translated through things like body language and tone; sitting up straight, enunciating your words, and showing a bit of personality go a long way.

good value proposition:

In Round 1, you are choosing to pitch something that you are already passionate about. What the judges will be looking for is your ability to convey a strong enough message about that product/idea that in turn gets them excited about it. A value proposition in its simplest form is a promise to either a) solve a problem or b) improve a situation.


You are considered a subject matter expert on the item that you are talking about. Speaking purely to your own personal preference is not a strong enough. That said, bringing in evidence or even metrics to support your opinion, help form a persuasive pitch.

For instance, if I tell you to submit a pitch for the Competition "because it's the coolest contest ever and it's a lot of fun" you probably wouldn't be convinced. Instead, if I tell you that you should submit a pitch for the Competition "because it's the biggest student competition in Canada, offers over $10,000 in prizes and extends the opportunity to network with 25 senior sales leaders across Canada" you would probably be more enticed to apply.


To see some examples, you can view some of our Top 5 Finalists' Round 1 pitches here: Carter Grant, Christine Tan and Jamal Hijazi. What you'll notice from these pitches is that they are all very different. That said, they all do a great job on the 3 things that judges are looking for.

If you have any questions, you can reach out to the Competition Team at