Congratulations! If you are visiting this page you are most likely a Finalist for the Great Canadian Sales Competition (GCSC) and we couldn't be more excited for you. Not only do our Finalists sharpen their sales skills in the Final Round, but they also have the chance to engage with our Partners in a unique business setting. In fact, we have seen GCSC alumni receive employment opportunities with our Partners at Cisco, Shopify, TouchBistro, Vision Critical and many more!


Final Round - part 1

In the Final Round, you will be facilitating a live sales meeting in front of a panel of judges. To help you prepare for this sales meeting we will facilitate an introduction between yourself and an expert from your designated sponsor. This individual will coach you beforehand and act as your buyer during your sales meeting. The meeting will be filmed and a total of 10 minutes long. Our 24 Finalists will be equally divided into 5 rooms, each competing against other students. Please see here to watch last year’s GCSC Champion, Herbert Bempah’s live sales meeting.

Judging Criteria - Part 1

Builds Rapport

Does the competitor build a good relationship with the buyer?

Shows Value

Does the you give a clear and compelling value proposition for the product/service you are selling?


Does the competitor ask intelligent and relevant probing questions to uncover the need?

Objection Handling

Does the competitor sufficiently overcome any questions or concerns from the buyer to keep the sale on-track?


Does the competitor end the meeting with a clearly defined next step?

Final Round - Part 2

Each group of our judges will choose a Top Finalist from their room, resulting in the Top 5 competitors. The Top 5 competitors are then asked to facilitate a 2 minute pitch on the below topic in front of a live audience. Please ensure that you are prepared to pitch on this topic regardless of whether or not you are chosen as a Top 5 Finalist.

The Globe and Mail recently published an article titled: "Educational institutions should help prepare students for a career in sales" which can be found here. Using this article, and other research you come across as inspiration, prepare a 2 minute pitch (max) on why your school should offer a sales degree program.

Judging Criteria - Part 2

value proposition

Does the student show a clear solution to a specific challenge/goal?

credibility on the subject

Does the student use concrete examples to show that they are a subject matter expert on the topic that they have selected?

confidence in the delivery

Does the student present well? Are they clear in their messaging?


Does the student end their pitch with a clearly defined next step?


If you have any questions, you can reach out to the Competition Team at